Role: Founder, Creative Director
The Brand Trazeur was born as a creative experiment. As founder and creative director, I took on the full challenge: from defining the brand strategy to creating a visual identity that reflected our essence. The slogan “Traza tu ritmo” emerged as a manifesto, the freedom to express oneself through movement and design. Every graphic element, from the logo to the color palette, was designed to convey authenticity.
The Product The Sunset Collection T-shirt was our flagship product. Inspired by Hokusai’s iconic “The Great Wave off Kanagawa”, we created a garment designed for both everyday wear and sports. I worked on selection of technical fabrics that ensured comfort without sacrificing style.
The Advertising Trazeur’s launch campaign was a carefully orchestrated digital storytelling experience. It began with static posts on social media, featuring photos altered with the brand’s colors to spark intrigue. The next step was uploading the back of a CD in a square case with a release date, simulating a music album. Then, we launched a teaser video: set against a backdrop of ocean waves with their relaxing sound, it revealed a CD cover with the title “Traza tu ritmo”, Hokusai’s wave with modified colors, the artist name “Trazeur”, and a sticker featuring the Sunset Collection logo.
Once the mystery was built, we announced our first product: the Sunset Collection T-shirt. The campaign continued with ads on YouTube, Facebook, and Instagram, where the main video showcased the model in static poses and movement, showing the slogan and graphics of the model wearing the T-shirt with the brand’s slogan and logo.
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